Founded in Thredbo in 2022 by Maz, originally from Argentina, and Claire, from Australia, NeverLazyDayz began over daily coffees by the Kozi chairlift. Bonding over their shared love for high-quality clothing and mountain living, Maz and Claire drew inspiration from their winter seasons in Europe, the USA, Argentina, Australia, and Japan. It was amidst these snowy landscapes and exhilarating slopes that they decided to turn their shared passion into reality by launching NeverLazyDayz.

More than just a brand, NeverLazyDayz embodies a mission to embrace a forever young and youthful lifestyle—A homage to the adventurous spirit and the joy discovered in the everyday journeys of mountain enthusiasts.